Téléchargez le livre : Tourist Destination Management

Tourist Destination Management

Instruments, Products, and Case Studies

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Springer


Paru le : 2019-04-27



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Description
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Pages
324 pages
Collection
n.c
Parution
2019-04-27
Marque
Springer
EAN papier
9783030169800
EAN PDF
9783030169817
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
15380 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
223,63 €
EAN EPUB
9783030169817
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
19487 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
223,63 €
Nazmi Kozak is a Professor in the Faculty of Tourism at Anadolu University, Turkey. He holds both Master’s and PhD degrees in tourism management. His research activities focus on tourism marketing, the history of tourism, and bibliometrics. He is the editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research. He has attended several universities in the United States as a visiting scholar.

Metin Kozak is a Professor in the School of Tourism at Dokuz Eylül University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been a visiting scholar at various universities in the United States, Europe, and Asia.


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