Téléchargez le livre : Neuromarketing in Business

Neuromarketing in Business

Identifying Implicit Purchase Drivers and Leveraging them for Sales

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Springer


Paru le : 2022-01-03



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Description
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Pages
140 pages
Collection
n.c
Parution
2022-01-03
Marque
Springer
EAN papier
9783658351847
EAN PDF
9783658351854
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
4680 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
60,98 €
EAN EPUB
9783658351854
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
18309 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
60,98 €

Since 2010, Dr. Benny B. Briesemeister is working on how to apply neuroscience to enable better business decisions – first at the Freie Universität Berlin (Germany), then as CEO of Neurospective GmbH, and finally as scientific lead of the Deloitte Neuroscience Institute (Germany). In 2015, he was named NMSBA Neurotalent of the Year.

 Werner Klaus Selmer has a diploma in communications management from the University of Arts, Berlin (Germany). He worked as a creative planner at the ad-agency CANTUS MEDIA Werbeagentur in Munich (Germany) and was responsible for authoring the award winning Spangler Automation case study.



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