Téléchargez le livre : Change Management In The Communications Industry

Change Management In The Communications Industry

Change Processes In Media Companies And In Corporate Communications

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Springer


Paru le : 2022-08-09



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Description
In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.
Pages
44 pages
Collection
n.c
Parution
2022-08-09
Marque
Springer
EAN papier
9783658359591
EAN PDF
9783658359607
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
4
Taille du fichier
1044 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
15,81 €
EAN EPUB
9783658359607
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
4
Taille du fichier
2601 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
15,81 €
Markus Kaiser is professor for media innovations and change processes in the communications industry at the Technical University of Nuremberg, journalist and management consultant.
Nicole Schwertner is the project manager of “More Quality in Teaching” at the Technical University of Nuremberg and a consultant at Change Consulting Kaiser // Schwertner.

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