Tous les livres numériques de PHILIP KOTLER en PDF et EPUB

24 Livre(s)
Télécharger le livre : Marketing 3.0
Marketing 3.0
Hermawan Kartajaya , Philip Kotler , Iwan Setiawan
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs...

Editeur : Wiley
Parution : 2010-03-30
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25,32 €
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Télécharger le livre : B2B Brand Management
B2B Brand Management
Philip Kotler , Waldemar Pfoertsch
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it...

Editeur : Springer
Parution : 2006-09-22
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58,01 €
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Télécharger le livre : Attracting Investors
Attracting Investors
Hermawan Kartajaya , Philip Kotler , S. David Young
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!"Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD...

Editeur : Wiley
Parution : 2004-10-08
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31,65 €
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Télécharger le livre : Ten Deadly Marketing Sins
Ten Deadly Marketing Sins
Philip Kotler
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have...

Editeur : Wiley
Parution : 2004-04-19
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33,65 €
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