Télécharger le livre :  Strategic Marketing For Health Care Organizations
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic...

Editeur : Jossey-Bass
Parution : 2020-12-31
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Télécharger le livre :  The U.S. Healthcare System
Provides a diverse, multi-faceted approach to health care evaluation and management The U.S. Health Care System: Origins, Organization and Opportunities provides a comprehensive introduction and resource for understanding healthcare management in the United States. It...

Editeur : Jossey-Bass
Parution : 2019-07-03
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100,17

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Télécharger le livre :  Strategic Marketing For Health Care Organizations
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective...

Editeur : Jossey-Bass
Parution : 2011-01-19
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105,45

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